Greenpeace. Their ads are as creative as WWF’s.
I brought a series of ads which is unusual but creative.
Let us take a look at them first.
This kind of approach is quite unique.
On the surface, they look like pages torn out of a children’s story.
However, after reading through the scripts, I guess many of you will be shocked by a sting in the tales. The stories are somewhat intimidating as well as cruel!
Baby squirrels, rabbits and birds meet their doom by the avarice of humans.
In reality, countless forests are being indiscriminately devastated in the name of development. Nevertheless, not many people are aware of how many creatures are being sacrificed in the process of logging.
As an example out of many, a few weeks ago, I saw an article of the koalas who had lost their habitat due to forest clearing. Luckily, before cutting down the trees, they were migrated to another forest. However, some of them came back to the old one they used to live as they have a homing instinct. Those who witnessed that scene said that one of the koalas had been sitting on the ground in a daze for hours. The picture of it made my heart ache. We really need to take some action for peaceful coexistence.
Back to the ads, needless to say, storytelling is truly a powerful way to deliver a message. These Greenpeace ads prove it perfectly. Using little creatures that most people adore, Greenpeace effectively enlightens us and evokes our sense of sympathy even though kids might cry over it.
As an example out of many, a few weeks ago, I saw an article of the koalas who had lost their habitat due to forest clearing. Luckily, before cutting down the trees, they were migrated to another forest. However, some of them came back to the old one they used to live as they have a homing instinct. Those who witnessed that scene said that one of the koalas had been sitting on the ground in a daze for hours. The picture of it made my heart ache. We really need to take some action for peaceful coexistence.
Back to the ads, needless to say, storytelling is truly a powerful way to deliver a message. These Greenpeace ads prove it perfectly. Using little creatures that most people adore, Greenpeace effectively enlightens us and evokes our sense of sympathy even though kids might cry over it.
Plus, I found this while surfing through the Internet.
Neat and great! WWF’s ads never disappoint us.
It will take only a few moments to realize that a lion, the symbol of MGM has disappeared.
The copy says, “In twenty years time one third of the world species may have disappeared. When are you going to do something?” A bit threatening but definitely touches our hearts.
Unless we take more steps to conserve the environment and other species,
we may not be able to hear the roar of the MGM lion.
Save our earth, and save our animal cousins!
Logging is a big issue in Canada as well, where some people are fiercely opposed to such logging practices as clearcutting (cutting down all the trees on a single slope or area, like in the koala picture).
답글삭제Incidentally, I have heard that deforestation is pretty widepread in North Korea these days.