Today, I will cover some advertisements which are exaggerated
but effectively emphasize product features.
The first one is an ad for rolls of paper named Scott.
The image shows us directly that Scott’s paper towels are truly absorbent.
With only a piece of paper towel, you are able to clean your spilt coffee perfectly.
It is also brilliant that the piece of paper towel looks three-dimensional by adding a line.
It seems that the coffee is going down a drain.
Look at that. Isn’t it funny?
In thick grass, only the referee’s hand holding a red card is shown.
The second one I brought is a lawn fertilizer ad from Germany.
In English, the slogan says, “Quicker. Taller. Denser.”
It clearly highlights the great performance of the lawn fertilizer.
The next one posted above is advertising slim jeans by Levis.
It is true that the ad is somewhat exaggerated.
Nevertheless, it addresses its feature efficiently with a few lines and Levis labels.
The message is clear enough, not to mention it has simplicity.
Oh, somebody has stuck in the gutter after drinking Slim-Fast, a diet drink.
Only the cap remains. Exaggerated but fun!
I think it is a truly splendid advertisement.
At first, I thought it was advertising some kinds of pins.
Actually, it is a hair gel advertisement. They are saying that with their product, your hair can be thick and straight enough to unlock the handcuffs!
Sometimes exaggeration used in ads stirs up our interest and accordingly, makes us remember their products better.
These kinds of ads are among my favorites. They certainly use exaggeration to make an impact, but they also require us to do some thinking. Maybe in a way, they are "puzzle ads"?
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