2013년 5월 30일 목요일

Faber-Castell Ads

I vividly remember the day when my father gave me a new set of Faber-Castell colored pencils. As a kid, I bounced up and down excitedly on the bed. Still, even looking at dozens of colored pencils brings joy to my heart.


As you may know, Faber-Castell is a German stationery manufacturer.
They tout the top-of-the-line range of “Artist Color Pencils.” 
The ads I brought today show us how real and natural their colors are.

 




The images they are using are definitely eye-catching.
However, the dog combined with the brown colored pencil looks a little bit awkward.
Using foods like the eggplant and banana seems better.




The next series of ads are also fun. Neat and effective, aren’t they?
Can you find where the colored pencils are? The colors are so natural that we cannot even distinguish Faber-Castell’s colored pencils from the sky.




Now, there are some famous paintings.
They are masterpieces of Vincent Van Gogh and Edvard Munch.
At first, you might think what they have to do with Faber-Castell.
Well, take a close look, and you will see they are made with colored pencils.
By using well-known paintings, Faber-Castell effectively shows us the distinctive features that they have a wide range of colors and their products are for artists’.






Finally, let us take a look at their eraser ads. They are creative as well.
I guess the message they wanted to deliver was erasing also can be a brilliant idea.
Faber-Castell defies the stereotype that only drawing matters.
Be an innovator with Faber-Castell erasers!