WWF Ads

On March 23, did you participate in a campaign called "Earth Hour"?

It is a global campaign which encourages households and companies to turn off the lights for an hout to save energy. It is organized by World Wide Fund for Nature (WWF) and today,
I brought some of the brilliant ads of WWF. WWF is an international non-governmental organization which works for conservation, research and restoration of the environment. I think its panda mascot is pretty famous. Personally, I have always loved the logo, and tonight I found an interesting story about it.

When WWF had to create their logo, they wanted an animal which is on the verge of extinction and beloved by many people all around the world. In addition, the organization needed an animal that would be conspicuous in black and white printing. Thus, the giant panda was perfect for their symbol.

Not to mention the symbol, WWF’s ad campaigns are famous for their sparkling ideas.

Among them, these show us the seriousness of global warming.

You might have seen these on the web. There is a scoop of earth-shaped ice cream, and it is melting down. Just as the image, the ad tells us that our earth is melting because of global warming.

The next one also warns of global warming. The glaciers in the picture look like melting ice cream bars. In reality, the Antarctic glaciers are gradually melting due to climate change.

As you can see, climate change can make a polar bear and a seal homeless.

With simple images, they effectively alert us the danger of global warming.

This campaign is about conservation of wildlife. There is a picture of cute chimpanzee smiling at you, and a pop-up comes on, ‘Don’t Save or Save’. Similar to the previous one, a sea turtle which is an endangered species appears this time. Apparently, this series of ads has a strong emotional appeal. If possible, I would like to introduce more ads of WWF. They are awesome.

I became interested in protecting the environment after watching a movie, The Day After Tomorrow (2004). After watching the destructive power of nature, I tossed and turned in bed all night. We are helpless against the power of nature, and we don’t have any right to destroy natural environment. Thus we should be aware that it is high time to have to preserve nature.