Simple but Powerful Ads

Today, I would like to introduce some creative ads.

They are simple but powerful.

The first one is quite obvious.

It is simple but still powerful.

It is Beans & Beyond's coffee ad.

Since their product is extra strong, you can stay up late just like an owl in the picture.

Two cups of coffee and beans form an owl. Brilliant.

These days, I am juggling a lot of different things.

I used to be a night owl, but lately it is hard for me to stay up late.

I think I might need an extra strong coffee like that. 

The next one is a sugar-free candy of Chupa Chups.

Generally, ants gather on candies, but in this picture,

they are bypassing the candy because it is sugar-free.

Actually, I have tasted the one in the picture; Chupa Chups Cremosa.

It has a mild and creamy taste even without sugar. However, I prefer the original flavor.

I think It was more expensive than the original one.

                                         Isn't it ironic? Sugarless costs more.

At any rate, the ad is awesome.

The third one is Nivea's night cream.

How simple it is!

The product on a blue black background. That's all.

Beside the lid, a crescent moon-shaped cream appears.

No more words are necessary.

Last but not least, these are the ads of rice flavored Pringles.

Sushi, a bowl of rice, Onigiri (a rice ball) made with Pringles. Impressive!

The images are well-suited to the product.

I am a diehard fan of Pringles, but I haven't tasted rice flavored ones yet.

Most kinds of Pringles are usually salty, but maybe rice flavored ones are not.

 I think I should try them if they are sold in Korea.

Like above, pictures sometimes show everything.

They have got powers that words cannot express.

World for All; Dogs cure depression. Adopt one.

As you may have noticed, this blog is about ‘ads.’

Great ads can get the adrenaline flowing.

I would like to introduce some fun ads here, especially the print ads.

As a start, I brought an ad from World for All, which is a non-profit organization in India.

Ogilvy & Mather, Mumbai was the advertising agency.

Well, what do you think?

Actually, these ads are trying to show how dogs can comfort people
and exhorting us to adopt one.

As you can see, a guy in the first picture makes an attempt to throw himself in front of a train,

the next one tries to jump off from a building, and the last one nearly hangs himself.

Likewise, severe depression may drive people to attempt suicide.

However, things would be different if you had a dog.

In fact, the small creature has tremendous power.

Anyone who has ever kept a pet will feel sympathy.

The copy says, ‘Dogs cure depression. Adopt one.’

There is a significant visual impact.
Plus, the ink drawing creates a feeling of warmth with effect.

It definitely has an emotional appeal.

The expression is not that threatening since it is telling its story indirectly.

Also, by telling that adopting a dog is good for both you and the dog,

it is quite different from other advertisements.

Generally, ads which bolster adoption program appeal that you can help and save them by adoption. Nevertheless, this ad says inversely; dogs are able to help and save you.

It is truly a brilliant ad with wit.